|
FILSON COMPANY HISTORY:
Filson - rugged
quality for over 100 years
Born in 1850, C. C. Filson
inherited his father's pioneer spirit and love of the outdoors.
After homesteading in Nebraska and roaming the country as a railroad
conductor, he moved to the small city of Seattle, Washington in the
1890's.
Filson's timing couldn't have been better. By 1897,
the Great Klondike Gold Rush was on, and thousands of fortune
hunters were stampeding into Seattle, headed north. Armed with a
strong work ethic, a reputation for honesty, and several years'
experience operating a small loggers' outfitting store, C. C. Filson
was ready to stake his claim to fame.
"TO OUR CUSTOMERS: if
a man is going North, he should come to us for his outfit, because
we have obtained our ideas of what is best to wear in that country
from the experience of the man from the North -- not merely one --
but hundreds of them. Our materials are the very best obtainable,
for we know that the best is none too good and that quality is of
vital importance. YOU CAN DEPEND ABSOLUTELY UPON OUR GOODS BOTH AS
TO MATERIAL AND WORKMANSHIP."
n
C.C.
Filson, 1914 Catalog
The Gold Rush Years:
1897-1899
In 1897, Filson opened
C.C. Filson's Pioneer Alaska Clothing and Blanket Manufacturers,
specializing in goods to outfit the stampeders to the Klondike Gold
Rush.
Stories of harrowing experiences in the Yukon were
widely reported. The diary of Hume Nisbet, 1897 painted this
picture: "Try to recall your sensations on the coldest night you
have ever known: try to intensify the most bitter ice blast that has
ever pierced your marrow by a thousand fold; even then you will not
be able to realize spring in the Chilkoot Canyon, far less midwinter
on the Klondike."
It was for these terrible conditions that
Filson designed his goods. He owned his own mill and manufactured
Mackinaw clothing, Mackinaw blankets and knit goods, as well as
selling boots, shoes, moccasins and sleeping bags specially designed
for the frigid North. Filson kept in close contact with his
customers, improving his goods to meet their specific needs. The
stampeders depended on Filson. In that era, clothing wasn't a matter
of choice, but of survival.
Tough, comfortable
outdoor clothing for hunters and fishermen, engineers and explorers,
mariners and miners.
The Gold Rush faded into
history, but Filson kept listening to his customers, and outdoorsmen
kept coming to Filson for rugged clothes. Drawing from his past
experience outfitting loggers, he soon added clothing for the timber
industry, including the Filson Cruiser, the garment that was to earn
Filson a place in history. Designed and named by C.C. Filson and
patented on March 3, 1914, US Patent #1088891, the Cruiser has
remained Filson's best selling item. Today, Filson has sold over
half a million of this trademark coat.
|